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UP-2-U and the Season of Wishes
CONTACTS: Sundrop Media
Christy Caplan, 503-412-8850 or christyc@sundropmedia.com
UP-2-U, The Ultimate Game for Northwest Sports Fans, Joins the
Make-A-Wish Foundation® of Oregon ’s A Season of Wishes Campaign
Duck, Husky, Cougar and Beaver Fans Have a New Game to Play This Fall During the Apple Cup and Civil War Rivalry Games in Washington and Oregon
PORTLAND, Ore. (November 6, 2008) — There are at least two good reasons to pick up an UP-2-U game this holiday season: the purchase supports Make-A-Wish Foundation® of Oregon; and the Apple Cup and Civil War football games are a great time to gather with folks for friendly competition during traditional tailgate parties.
Up-2-U supports this year’s A Season of Wishes campaign, a six-week annual holiday campaign designed to raise awareness and funds for the Make-A-Wish Foundation of Oregon. For each game sold on the Web site, during November and December 2008, UP-2-U games will donate 10 percent of online sales to the Make-A-Wish Foundation of Oregon, with a minimum guaranteed contribution of $1,000.
“I couldn’t think of a better way to give back to our community than granting wishes to children with life-threatening illnesses, and UP-2-U is honored to support the Make-A-Wish Foundation,” said Karon Paul, founder of UP-2-U Games.
“We are excited to have UP-2-U as one of our partners for A Season of Wishes,” said Andrew Asato, executive director of the Make-A-Wish Foundation of Oregon. “People can help by buying an UP-2-U board game for their Northwest sports fan over the holidays. With their support, we will grant 31 wishes for local children with life-threatening medical conditions this holiday season.”
The 2008 Apple Cup at Washington State University and the Civil War at Oregon State University traditionally bring friends, families and communities together for tailgate parties where people socialize, play games and share food. By bringing UP-2-U into the mix, tailgate game play can be expanded to include a fun game for everyone from kids to adults. The outcome of the game may even predict the real winner! UP-2-U is available for Huskies, Cougars, Beavers and Ducks fans at up2ugames.com.
According to the National Institute for Play, as play is woven into the fabric of social practices, personal health and relationships dramatically transform. Karon Paul, creator of UP-2-U, always held at the forefront the importance of play, as the idea and concept for the board game was developed at a dinner party in late 2006.
About the UP-2-U games – Rules of Engagement:
“With a stack of UP-2-U playing cards, a roll of the customized dice and two shapes of wooden logo pieces – tailored for each university – fans make up some of their own wild rules and celebrate their team all year round as they strategize, form alliances with game participants, and compete to build the tallest tower,” said creator, Karon Paul.
Originally the name UP-2-U was to give a visual of the idea of building *UP* and the U focused on the fact that the game was created for universities. Since the original inception of the game, the concept evolved dramatically in rules and how the game was played. When the penalty play was created the UP-2-U wildcards gave an added dimension to the game – and the wild rules were born.
Each game includes 96 collectible quality wooden playing pieces fashioned as university stylized letters and logos, 4 logo playing bases, 12 standard penalty cards, 4 “wild cards” and 2 customized dice. Players need strategy, luck and a steady hand to master this exciting game. MSRP is $49.95, shipping is free. More information about rules can be found here: http://up2ugames.com/info/rules/index.php.
About UP-2-U: the ultimate game for northwest college sports fans
Armed with her big idea, Karon asked her partner in J-K Pursuits, John Kemp, to help her determine its viability and what their potential next steps would be. John, a respected business man with extensive marketing experience, thought the concept had strong legs to reach beyond the Duck fan base. After 15 months of rigorous development, testing cycles, trademarks and a patent, it was game time.
Games are available for UW Huskies, WSU Cougars, U of O Ducks and OSU Beavers fans. Based in Portland, Oregon, UP-2-U games are sold at up2ugames.com, participating University stores and specialty retailers.
christyc@sundropmedia.com • UP-2-U Board Games